Focus Groups

“The best thing on translation was said by Cervantes: translation is the other side of a tapestry.”

- Leonardo Sciascia

Demographics in the United States have changed dramatically over the last fifty years. In 2002 the Hispanic population became the largest minority in the country. This has led to the growth of new markets in a whole panoply of commercial endeavors. Market analysts who use focus groups to learn about the opinions and attitudes of particular segments of the U.S. population in order to determine successful strategies for selling goods and services are well aware of the significance of the Hispanic consumer.

When working with bilingual focus groups where precision is crucial, analysts need to rely on interpreters who can work in the simultaneous mode. The Federal Interpreter Group has the experience and equipment you require to collaborate with you on your next Spanish-speaking focus group.

Please contact us to discuss your project